BRAND SYSTEM · MOTION · MULTI-MARKET

BRAND SYSTEM · MOTION · MULTI-MARKET

Aeropost B2B

A scalable brand system created for Aeropost’s B2B communication across sales, digital, and regional touchpoints.

Role


Brand & Digital Designer

Scope

Identity, sales materials, motion, regional adaptations

Aeropost B2B brand system applied across a sales booklet, corporate stationery, tablet, and mobile interface.
Aeropost B2B brand system applied across a sales booklet, corporate stationery, tablet, and mobile interface.

PROJECT OVERVIEW

Aeropost needed a clear B2B identity to support sales teams, corporate communication, and digital content across different markets. I developed a flexible visual system that could remain consistent across formats while adapting to regional needs.

Aeropost needed a clear B2B identity to support sales teams, corporate communication, and digital content across different markets. I developed a flexible visual system that could remain consistent across formats while adapting to regional needs.

Building a scalable B2B communication system

Building a scalable B2B communication system

Markets


Latin America & Caribbean

Markets Latin America & Caribbean

BRAND SYSTEM

A distinct identity within the Aeropost brand

A distinct identity within the Aeropost brand

The B2B identity was designed to feel professional and flexible while maintaining a clear connection to the Aeropost master brand.

The B2B identity was designed to feel professional and flexible while maintaining a clear connection to the Aeropost master brand.

Aeropost B2B logo system showing Business and Negocios versions on light and dark backgrounds.
Aeropost B2B logo system showing Business and Negocios versions on light and dark backgrounds.
Aeropost B2B color palette featuring deep blue, dynamic blue, light blue, and white.
Aeropost B2B typography system using Poppins in bold, semibold, and regular weights.

BUSINESS APPLICATIONS

A flexible system across corporate and digital touchpoints

A flexible system across corporate and digital touchpoints

The identity was applied across sales materials, account communication, digital campaigns, and bilingual content to maintain a consistent B2B experience.

Collection of Aeropost B2B campaign and sales assets, including email campaigns, pre-alert communication, digital banners, social media content, and a sales contact card.
Collection of Aeropost B2B campaign and sales assets, including email campaigns, pre-alert communication, digital banners, social media content, and a sales contact card.
Collection of Aeropost B2B campaign and sales assets, including email campaigns, pre-alert communication, digital banners, social media content, and a sales contact card.
Aeropost promotional email campaign advertising seasonal shipping offers.
Aeropost promotional email campaign advertising seasonal shipping offers.

MOTION DESIGN

Extending the system through motion

Motion assets brought the B2B identity to life across digital campaigns and social formats while maintaining a consistent visual language.

View Motion Reel

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MOTION DESIGN

Extending the system through motion

Motion assets brought the B2B identity to life across digital campaigns and social formats while maintaining a consistent visual language.

View Aeropost B2B motion reel
View Aeropost B2B motion reel

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