Desing Solution
Amazon Sprint Sale Campaign
Amazon Sprint Sale Campaign
Designing video content for high-impact promotional campaigns
Designing video content for high-impact promotional campaigns
This project focused on creating video assets for Amazon’s Sprint Sale campaign.
The goal was to deliver clear, engaging and visually impactful content to communicate promotions effectively.
Aeropost’s shipping experience required users to both estimate costs and understand pricing structures.
The challenge was to simplify the entire pricing experience, making it clearer, more transparent, and easier to use.
Aeropost’s shipping experience required users to both estimate costs and understand pricing structures. The challenge was to simplify the entire pricing experience, making it clearer, more transparent, and easier to use.
This project reinforced the importance of consistency in learning experiences.When layouts, actions and navigation remain clear and predictable, users can focus better on the content.
What I learned
Impact
Visuals
Campaign video
The video was designed to highlight key offers and communicate promotions in a clear and engaging way.
Impact
Creating video content for campaigns reinforced the importance of clarity and timing when communicating promotional message
What I learned
After
What I learned
Creating video content for campaigns reinforced the importance of clarity and timing when communicating promotional messages.
Before
From confusion to clarity
Pricing information was unclear and difficult to understand.
The new structure presents costs in a more transparent and organized way.
Impact
The Challenge
Users struggled to understand shipping costs due to a fragmented pricing experience between the calculator and pricing information.
Understanding the problem
Visuals
Campaign video
Visuals
Consistent experience
Better usability
Improved navigation
The video was designed to highlight key offers and communicate promotions in a clear and engaging way.
Motion design
Video editing
Visual storytelling
Campaign assets
Content adaptation
Campaign video
The video was designed to highlight key offers and communicate promotions in a clear and engaging way.
Consistent experience
Better usability
Improved navigation