Desing Solution
Brand System Design – Aeropost
Brand System Design – Aeropost
Designing a cohesive visual system for digital consistency
Designing a cohesive visual system for digital consistency
This project focused on developing a brand system for Aeropost, ensuring consistency across digital products and communication assets. The goal was to create a scalable and cohesive visual language.
This project focused on designing email campaigns for JBL, highlighting products and promotions through clear visual hierarchies. The goal was to create engaging emails that drive attention and support conversion. The work involved creating different types of email formats, from simple layouts to more complex and interactive compositions, depending on the campaign goals.
This project focused on designing email campaigns for JBL, highlighting products and promotions through clear visual hierarchies. The goal was to create engaging emails that drive attention and support conversion. The work involved creating different types of email formats, from simple layouts to more complex and interactive compositions, depending on the campaign goals.
Designing a brand system reinforced the importance of consistency and scalability when creating visual experiences across multiple platforms.
What I learned
Visuals
The system includes visual components, patterns and guidelines designed to maintain consistency and scalability across digital experiences.
Designing a brand system reinforced the importance of consistency and scalability when creating visual experiences across multiple platforms.
What I learned
After
What I learned
Designing a brand system reinforced the importance of consistency and scalability when creating visual experiences across multiple platforms.
Before
From confusion to clarity
Pricing information was unclear and difficult to understand.
The new structure presents costs in a more transparent and organized way.
The Challenge
Users struggled to understand shipping costs due to a fragmented pricing experience between the calculator and pricing information.
Understanding the problem
Visuals
Visuals
The system includes visual components, patterns and guidelines designed to maintain consistency and scalability across digital experiences.
Visual system design
Component creation
Brand consistency
The system includes visual components, patterns and guidelines designed to maintain consistency and scalability across digital experiences.
Layout definition
Design guidelines
Consistent visual language
Scalable system
Stronger brand identity
View Brandbook