Desing Solution
Epson Back to School Campaign
Epson Back to School Campaign
Adapting visual assets for seasonal campaigns
Adapting visual assets for seasonal campaigns
This project focused on adapting visual assets for Epson’s Back to School campaign.
The goal was to maintain brand consistency while clearly communicating promotions across digital channels.
Aeropost’s shipping experience required users to both estimate costs and understand pricing structures.
The challenge was to simplify the entire pricing experience, making it clearer, more transparent, and easier to use.
Aeropost’s shipping experience required users to both estimate costs and understand pricing structures. The challenge was to simplify the entire pricing experience, making it clearer, more transparent, and easier to use.
Adapting campaign assets reinforced the importance of maintaining consistency while adjusting designs to different formats and requirements.
What I learned
Impact
Visuals
Adapted campaign assets
The designs were adapted to different formats, maintaining visual consistency and ensuring that promotions were clearly communicated.
Impact
Adapting campaign assets reinforced the importance of maintaining consistency while adjusting designs to different formats and requirements.
What I learned
After
What I learned
Adapting campaign assets reinforced the importance of maintaining consistency while adjusting designs to different formats and requirements.
Before
From confusion to clarity
Pricing information was unclear and difficult to understand.
The new structure presents costs in a more transparent and organized way.
Impact
The Challenge
Users struggled to understand shipping costs due to a fragmented pricing experience between the calculator and pricing information.
Understanding the problem
Visuals
Adapted campaign assets
Visuals
Consistent branding
Clear communication
Flexible design
The designs were adapted to different formats, maintaining visual consistency and ensuring that promotions were clearly communicated.
Visual adaptation
Campaign assets
Email design
Layout adjustments
Brand consistency
Adapted campaign assets
The designs were adapted to different formats, maintaining visual consistency and ensuring that promotions were clearly communicated.
Consistent branding
Clear communication
Flexible design