RETAIL ADAPTATION · VISUAL MERCHANDISING · PRINT PRODUCTION
Barbie Shine
A regional retail campaign adapted from the original Chilean artwork into a consistent set of in-store graphics and promotional materials for Falabella stores.
Role
Graphic & Retail Designer
Scope
Artwork adaptation, format development, print-ready files, in-store applications
PROJECT OVERVIEW
The original campaign artwork was developed in Chile and required adaptation into different formats and physical applications for Falabella stores. My role focused on translating the approved visual direction into production-ready pieces while maintaining consistency across sizes, materials, and store touchpoints.
ARTWORK ADAPTATION
Each application required reorganizing the original artwork to preserve hierarchy, legibility, and brand recognition across different dimensions and viewing distances.
IN STORE EXPERIENCE
The adapted artwork was applied across promotional displays, signage, and visual merchandising elements to create a cohesive Barbie Shine presence throughout the retail space.
