DIGITAL CAMPAIGN · RATE COMMUNICATION · MULTI-MARKET

Aeropost Rate Campaigns

A flexible promotional system initially developed for the Fresh Flat offer and later adapted to communicate shipping rates across different markets, formats, and customer touchpoints.

Role


Senior Graphic Designer

Scope

Campaign development, rate communication, digital assets, retail adaptations

Aeropost rate campaign displayed across digital, social media, email, and retail formats.
Aeropost rate campaign displayed across digital, social media, email, and retail formats.

PROJECT OVERVIEW

Evolving a promotional concept into a flexible rate system

Evolving a promotional concept into a flexible rate system

The campaign was initially developed around the Fresh Flat shipping offer. As the commercial strategy evolved, the concept was retired while the visual system continued to support regular rate communication. My work focused on adapting the campaign structure without losing clarity, recognition, or consistency across markets.

Markets

Markets

Latin America & Caribbean

Latin America & Caribbean

Markets

Latin America & Caribbean

CAMPAIGN EVOLUTION

From Fresh Flat to ongoing rate communication

From Fresh Flat to ongoing rate communication

The original Fresh Flat campaign established a recognizable visual structure based on pricing, benefits, destination information, and direct calls to action. The same graphic language was later adapted for regular shipping rates, allowing the system to remain useful after the promotional concept was discontinued.

Aeropost Fresh Flat campaign visual featuring shipping rates, promotional messaging, and branded graphic elements.
Collection of Aeropost Fresh Flat and shipping rate assets created for social media formats.
Regional Aeropost rate adaptations featuring localized pricing, destinations, and promotional information.

CAMPAIGN APPLICATIONS

Adapting rates across formats, channels, and markets

Adapting rates across formats, channels, and markets

The campaign system was applied across digital, email, social media, and retail formats. Each version required adjustments to pricing, destinations, promotional conditions, and information hierarchy while maintaining a consistent visual identity across regional markets.

Aeropost email campaign presenting shipping rates, service benefits, and a direct call to action.
Aeropost email campaign presenting shipping rates, service benefits, and a direct call to action.
Aeropost promotional rate graphic adapted for a physical retail display.
Collection of Aeropost B2B campaign and sales assets, including email campaigns, pre-alert communication, digital banners, social media content, and a sales contact card.
Collection of Aeropost B2B campaign and sales assets, including email campaigns, pre-alert communication, digital banners, social media content, and a sales contact card.
Aeropost promotional rate graphic adapted for a physical retail display.
Aeropost promotional rate graphic adapted for a physical retail display.
Aeropost promotional rate graphic adapted for a physical retail display.
Aeropost promotional rate graphic adapted for a physical retail display.

CAMPAIGN VIDEOS

Extending the campaign through video

Extending the campaign through video

Video assets adapted the campaign’s visual language to different durations, formats, and regional rate messages.

Watch Aeropost Fresh Flat and rate campaign videos promotional structures and signage displayed throughout the store.

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