Mother’s Day Motion Campaign

PET CARE · BRAND DESIGN · PACKAGING

Designing for a diverse ecosystem of pet care brands across packaging, communication, retail, and brand experiences.

Gabrica A Pet Care Brand Ecosystem

Role

Graphic & Brand Designer

Scope

Packaging · Brand Systems · Retail · Visual Communication

PROJECT OVERVIEW

At Gabrica, I worked across a broad portfolio of pet care brands, each with different audiences, products, and communication needs. My role involved developing and adapting visual solutions across packaging, campaigns, commercial materials, and retail experiences while preserving the unique identity of each brand.

Markets

Latin America

Building a scalable B2B communication system

PACKAGING SYSTEMS

Building recognition through consistency

Each product line needed a recognizable identity while making it easy to distinguish between different products, formats, and life stages. Typography, color, imagery, and visual hierarchy worked together to create clear and consistent packaging systems.

GUAUMOR

A packaging system designed to differentiate products by life stage and breed size while maintaining a consistent visual identity across the range.

REX

A cohesive visual system developed across multiple product formats and variations, strengthening recognition throughout the range.

Aeropost B2B color palette featuring deep blue, dynamic blue, light blue, and white.

Aeropost B2B typography system using Poppins in bold, semibold, and regular weights.

KODY

Packaging designed around clear product communication, balancing brand personality with an accessible hierarchy of key information.

BRAND COMMUNICATION

Taking the brand beyond packaging

The visual language extended into commercial and promotional materials, adapting each brand identity across different formats while maintaining recognition and consistency.

RETAIL & ACTIVATION

Creating moments of interaction

Beyond the product itself, retail materials and activations created opportunities for the brands to connect with pet owners through engaging and memorable experiences.

PET HEALTH COMMUNICATION

Making complex information easier to understand

My work also included communication for pet health and wellness products, translating technical information into clear, structured, and accessible visual materials.

Back to Projects

PET HEALTH COMMUNICATION

Making complex information easier to understand

My work also included communication for pet health and wellness products, translating technical information into clear, structured, and accessible visual materials.

Back to Projects