Desing Solution
JBL Email Campaign Design
JBL Email Campaign Design
Designing email campaigns focused on product visibility and conversion
Designing email campaigns focused on product visibility and conversion
This project focused on designing email campaigns for JBL, highlighting products and promotions through clear visual hierarchies. The goal was to create engaging emails that drive attention and support conversion.
This project focused on designing email campaigns for JBL, highlighting products and promotions through clear visual hierarchies. The goal was to create engaging emails that drive attention and support conversion.
This project focused on designing email campaigns for JBL, highlighting products and promotions through clear visual hierarchies. The goal was to create engaging emails that drive attention and support conversion. The work involved creating different types of email formats, from simple layouts to more complex and interactive compositions, depending on the campaign goals.
Working with strict brand guidelines and high-volume production reinforced the importance of consistency, efficiency and clear visual hierarchy.
What I learned
Visuals
The designs focused on organizing content to highlight key products and promotions, creating a clear and engaging visual flow.
Designing email campaigns taught me how to balance visual impact with clear communication, creating layouts that guide users and highlight key products effectively.
What I learned
After
What I learned
Working with strict brand guidelines and high-volume production reinforced the importance of consistency, efficiency and clear visual hierarchy.
Before
From confusion to clarity
Pricing information was unclear and difficult to understand.
The new structure presents costs in a more transparent and organized way.
The Challenge
Users struggled to understand shipping costs due to a fragmented pricing experience between the calculator and pricing information.
Understanding the problem
Visuals
Visuals
The designs focused on organizing content to highlight key products and promotions, creating a clear and engaging visual flow.
Email design
Campaign design
Visual hierarchy
The designs focused on organizing content to highlight key products and promotions, creating a clear and engaging visual flow.
Layout structuring
Content adaptation
Strong visual hierarchy
Engaging layouts
Flexible formats