DESIGN LEADERSHIP · PACKAGING · RETAIL · DIGITAL

DESIGN LEADERSHIP PACKAGING · RETAIL · DIGITAL

Masglo

A scalable visual system developed across packaging, color selection tools, and retail applications for a broad beauty product portfolio.

Role


Senior Graphic Designer & Design Lead.


Scope

Design management, packaging, retail assets, print production, digital campaigns.

Masglo product portfolio featuring nail polish packaging, color charts, retail materials, and digital campaign assets.
Masglo product portfolio featuring nail polish packaging, color charts, retail materials, and digital campaign assets.

PROJECT OVERVIEW

PROJECT OVERVIEW

Managing a broad portfolio of product and communication projects

Managing a broad portfolio of product and communication projects

Masglo required continuous design support across product lines, seasonal launches, packaging, sales materials, retail displays, and digital communication. I coordinated the design workflow, established priorities, and ensured that each project moved efficiently from briefing and adaptation to approval and final delivery.

Masglo required continuous design support across product lines, seasonal launches, packaging, sales materials, retail displays, and digital communication. I coordinated the design workflow, established priorities, and ensured that each project moved efficiently from briefing and adaptation to approval and final delivery.

Markets

Latin America & Caribbean

Markets Latin America & Caribbean

PACKAGING & PRODUCT DEVELOPMENT


PACKAGING & PRODUCT DEVELOPMENT

Translating product strategy into production-ready packaging


Translating product strategy into production-ready packaging


Packaging projects ranged from seasonal kits and treatment lines to professional product collections. Each piece required balancing brand consistency, product information, structural requirements, and production specifications.


Selection of Masglo packaging designs for professional nail products, treatment lines, and seasonal kits.
Selection of Masglo packaging designs for professional nail products, treatment lines, and seasonal kits.
Selection of Masglo packaging designs for professional nail products, treatment lines, and seasonal kits.
Masglo Gel Evolution packaging system applied across professional nail color products.
Masglo packaging artwork prepared with layout, dimensions, product information, and print production specifications.

COLOR CHARTS & SALES TOOLS

COLOR CHARTS & SALES TOOLS


Organizing extensive product ranges into clear visual tools

Organizing extensive product ranges into clear visual tools

Color charts and product guides were created to organize large shade collections and support product selection across retail, sales, and distribution channels.

Comprehensive Masglo color chart organizing nail polish shades, finishes, and product collections.
Comprehensive Masglo color chart organizing nail polish shades, finishes, and product collections.
Comprehensive Masglo color chart organizing nail polish shades, finishes, and product collections.

DIGITAL APPLICATIONS

Supporting product launches across digital channels

Motion assets brought the B2B identity to life across digital campaigns and social formats while maintaining a consistent visual language.

Masglo Advanced promotional asset highlighting product performance and nail care benefits.
Masglo Advanced promotional asset highlighting product performance and nail care benefits.

DIGITAL APPLICATIONS

DIGITAL APPLICATIONS

Supporting product launches across digital channels

Static digital assets were developed for product launches, educational communication, and promotional campaigns, maintaining consistency across packaging, retail, and online touchpoints.

Masglo Advanced promotional asset highlighting product performance and nail care benefits.

Back to Projects

Back to Projects