DESIGN LEADERSHIP · PACKAGING · RETAIL · DIGITAL

DESIGN LEADERSHIP PACKAGING · RETAIL · DIGITAL

Masglo

A scalable visual system developed across packaging, color selection tools, and retail applications for a broad beauty product portfolio.

Role


Senior Graphic Designer & Design Lead.


Scope

Design management, packaging, retail assets, print production, digital campaigns.

Aeropost B2B brand system applied across a sales booklet, corporate stationery, tablet, and mobile interface.
Aeropost B2B brand system applied across a sales booklet, corporate stationery, tablet, and mobile interface.
Aeropost B2B brand system applied across a sales booklet, corporate stationery, tablet, and mobile interface.

PROJECT OVERVIEW

PROJECT OVERVIEW

Managing a broad portfolio of product and communication projects

Managing a broad portfolio of product and communication projects

Masglo required continuous design support across product lines, seasonal launches, packaging, sales materials, retail displays, and digital communication. I coordinated the design workflow, established priorities, and ensured that each project moved efficiently from briefing and adaptation to approval and final delivery.

Masglo required continuous design support across product lines, seasonal launches, packaging, sales materials, retail displays, and digital communication. I coordinated the design workflow, established priorities, and ensured that each project moved efficiently from briefing and adaptation to approval and final delivery.

Markets

Latin America & Caribbean

Markets Latin America & Caribbean

PACKAGING & PRODUCT DEVELOPMENT


PACKAGING & PRODUCT DEVELOPMENT

Translating product strategy into production-ready packaging


Translating product strategy into production-ready packaging


Packaging projects ranged from seasonal kits and treatment lines to professional product collections. Each piece required balancing brand consistency, product information, structural requirements, and production specifications.


Aeropost B2B logo system showing Business and Negocios versions on light and dark backgrounds.
Aeropost B2B logo system showing Business and Negocios versions on light and dark backgrounds.
Aeropost B2B typography system using Poppins in bold, semibold, and regular weights.
Aeropost B2B color palette featuring deep blue, dynamic blue, light blue, and white.

COLOR CHARTS & SALES TOOLS

COLOR CHARTS & SALES TOOLS


Organizing extensive product ranges into clear visual tools

Organizing extensive product ranges into clear visual tools

Color charts and product guides were created to organize large shade collections and support product selection across retail, sales, and distribution channels.

Collection of Aeropost B2B campaign and sales assets, including email campaigns, pre-alert communication, digital banners, social media content, and a sales contact card.
Collection of Aeropost B2B campaign and sales assets, including email campaigns, pre-alert communication, digital banners, social media content, and a sales contact card.
Collection of Aeropost B2B campaign and sales assets, including email campaigns, pre-alert communication, digital banners, social media content, and a sales contact card.

DIGITAL APPLICATIONS

Supporting product launches across digital channels

Motion assets brought the B2B identity to life across digital campaigns and social formats while maintaining a consistent visual language.

DIGITAL APPLICATIONS

DIGITAL APPLICATIONS

Supporting product launches across digital channels

Static digital assets were developed for product launches, educational communication, and promotional campaigns, maintaining consistency across packaging, retail, and online touchpoints.

View Aeropost B2B motion reel

Back to Projects

Back to Projects