Desing Solution
Aeropost Mother’s Day Campaign
Aeropost Mother’s Day Campaign
Designing multi-language campaign assets across formats
Designing multi-language campaign assets across formats
This project focused on creating and adapting campaign assets for Aeropost’s Mother’s Day campaign across multiple countries. The goal was to ensure consistency while adapting content to different languages and formats.
Aeropost’s shipping experience required users to both estimate costs and understand pricing structures.
The challenge was to simplify the entire pricing experience, making it clearer, more transparent, and easier to use.
Aeropost’s shipping experience required users to both estimate costs and understand pricing structures. The challenge was to simplify the entire pricing experience, making it clearer, more transparent, and easier to use.
This project reinforced the importance of consistency in learning experiences.When layouts, actions and navigation remain clear and predictable, users can focus better on the content.
What I learned
Impact
Visuals
Campaign video
Impact
Working on multi-language campaigns reinforced the importance of designing flexible systems that can adapt to different formats and markets while maintaining consistency.
What I learned
After
What I learned
Working on multi-language campaigns reinforced the importance of designing flexible systems that can adapt to different formats and markets while maintaining consistency.
Before
From confusion to clarity
Pricing information was unclear and difficult to understand.
The new structure presents costs in a more transparent and organized way.
Impact
The Challenge
Users struggled to understand shipping costs due to a fragmented pricing experience between the calculator and pricing information.
Understanding the problem
Visuals
Campaign video
Visuals
Multi-language consistency
Flexible design system
Clear communication
The video was designed to highlight key offers and communicate promotions in a clear and engaging way.
Campaign video
The video was designed to highlight key offers and communicate promotions in a clear and engaging way.
The designs were adapted into multiple languages and formats, maintaining visual consistency while ensuring clear communication for different audiences.
Multi-language consistency
Flexible design system
Clear communication
Motion design
Campaign adaptation
Multi-language design
Campaign assets
Digital assets creation