Project Summary:
This project is embodied in the development of an application aimed at helping pet parents understand and manage their animals' adverse behaviors. The app is based on collaboration with professional ethologists and the use of artificial intelligence to facilitate a simpler and more effective understanding of animal behaviors, promoting a more harmonious and fulfilling coexistence for pets and their owners.
Petool
Challenge:
The biggest challenge was integrating the everyday world of pet parents with the professional field
of animal behavior. This involved conducting an
in-depth user study, developing a visual identity
that would emotionally connect and clearly communicate the messages, and providing scientific backing that would complement but not replace
the valuable work of ethologists and veterinary professionals. The goal was to create a comprehensive experience that would make
it easier for pet parents to understand and manage animal behaviors, while maintaining a strong connection to their daily experiences.
Solution:
Based on the data and insights gathered from research conducted with pet parents, ethologists, and other professionals, I designed specific features to address their needs and pain points. In the app's development, I created a cohesive visual identity and an intuitive navigation tree, considering not only the features but also the user journey.
Additionally, I integrated artificial intelligence through the camera, enabling both user profiles pet parents and professionals to enjoy a friendly application that eases concerns about animal behavior, fostering a more harmonious and satisfying coexistence.
Result:
Although this project was an academic exercise,
the experience of conducting research, connecting with users, and seeing how the prototype addressed many of their concerns was incredibly rewarding. Through this immersion, I was able to apply the knowledge gained during my UI/UX master's program, which not only allowed me to develop an effective solution but also deeply understand the users' needs in this context.
Available for Work
Petool
Project Summary:
This project is embodied in the development of an application aimed at helping pet parents understand and manage their animals' adverse behaviors. The app is based on collaboration with professional ethologists and the use of artificial intelligence to facilitate a simpler and more effective understanding of animal behaviors, promoting a more harmonious and fulfilling coexistence for pets and their owners.
Challenge:
The biggest challenge was integrating the everyday world of pet parents with the professional field of animal behavior. This involved conducting an in-depth user study, developing a visual identity that would emotionally connect and clearly communicate the messages, and providing scientific backing that would complement but not replace the valuable work of ethologists and veterinary professionals. The goal was to create a comprehensive experience that would make it easier for pet parents to understand and manage animal behaviors, while maintaining a strong connection to their daily experiences.
Solution:
Based on the data and insights gathered from research conducted with pet parents, ethologists, and other professionals, I designed specific features to address their needs and pain points. In the app's development, I created a cohesive visual identity and an intuitive navigation tree, considering not only the features but also the user journey. Additionally, I integrated artificial intelligence through the camera, enabling both user profiles—pet parents and professionals—to enjoy a friendly application that eases concerns about animal behavior, fostering a more harmonious and satisfying coexistence.
Result:
Although this project was an academic exercise, the experience of conducting research, connecting with users, and seeing how the prototype addressed many of their concerns was incredibly rewarding. Through this immersion, I was able to apply the knowledge gained during my UI/UX master's program, which not only allowed me to develop an effective solution but also deeply understand the users' needs in this context.
Petool
Project Summary:
This project is embodied in the development of an application aimed at helping pet parents understand and manage their animals' adverse behaviors. The app is based on collaboration with professional ethologists and the use of artificial intelligence to facilitate a simpler and more effective understanding of animal behaviors, promoting a more harmonious and fulfilling coexistence for pets and their owners.
Challenge:
The biggest challenge was integrating the everyday world of pet parents with the professional field of animal behavior. This involved conducting an in-depth user study, developing a visual identity that would emotionally connect and clearly communicate the messages, and providing scientific backing that would complement but not replace
the valuable work of ethologists and veterinary professionals.
The goal was to create a comprehensive experience that would make
it easier for pet parents to understand and manage animal behaviors, while maintaining a strong connection to their daily experiences.
Solution:
Based on the data and insights gathered from research conducted with pet parents, ethologists, and other professionals, I designed specific features to address their needs and pain points. In the app's development, I created a cohesive visual identity and an intuitive navigation tree, considering not only the features but also the user journey. Additionally, I integrated artificial intelligence through the camera, enabling both user profiles—pet parents and professionals—to enjoy a friendly application that eases concerns about animal behavior, fostering a more harmonious and satisfying coexistence.
Result:
Although this project was an academic exercise, the experience of conducting research, connecting with users, and seeing how the prototype addressed many of their concerns was incredibly rewarding. Through this immersion, I was able to apply the knowledge gained during my UI/UX master's program, which not only allowed me to develop an effective solution but also deeply understand the users' needs in this context.
Available
Available for Work
Available for Work