Desing Solution
Back to School Campaign – Entel
Back to School Campaign – Entel
Designing email campaigns for seasonal promotions
Designing email campaigns for seasonal promotions
This project focused on designing email campaign assets for Entel’s Back to School season.
The goal was to communicate offers clearly while maintaining strong visual impact across digital formats.
This project focused on designing email campaigns for JBL, highlighting products and promotions through clear visual hierarchies. The goal was to create engaging emails that drive attention and support conversion. The work involved creating different types of email formats, from simple layouts to more complex and interactive compositions, depending on the campaign goals.
This project focused on designing email campaigns for JBL, highlighting products and promotions through clear visual hierarchies. The goal was to create engaging emails that drive attention and support conversion. The work involved creating different types of email formats, from simple layouts to more complex and interactive compositions, depending on the campaign goals.
Designing seasonal campaigns reinforced the importance of balancing visual impact with clear communication to effectively highlight promotions.
What I learned
Visuals
The designs focused on organizing content to highlight key products and promotions, creating a clear and engaging visual flow.
Designing seasonal campaigns reinforced the importance of balancing visual impact with clear communication to effectively highlight promotions.
What I learned
After
What I learned
Designing seasonal campaigns reinforced the importance of balancing visual impact with clear communication to effectively highlight promotions.
Before
From confusion to clarity
Pricing information was unclear and difficult to understand.
The new structure presents costs in a more transparent and organized way.
The Challenge
Users struggled to understand shipping costs due to a fragmented pricing experience between the calculator and pricing information.
Understanding the problem
Visuals
Visuals
The designs focused on organizing content to highlight key products and promotions, creating a clear and engaging visual flow.
Email design
Campaign design
Visual hierarchy
The designs focused on organizing content to highlight key products and promotions, creating a clear and engaging visual flow.
Layout structuring
Content adaptation
Strong visual hierarchy
Engaging layouts
Flexible formats
