Desing Solution
Desing Solution
Shipping Pricing Experience Aeropost
Shipping Pricing Experience Aeropost
Simplifying pricing to build user trust
Simplifying pricing to build user trust
Aeropost’s shipping experience required users to both estimate costs and understand pricing structures.The challenge was to simplify the entire pricing experience, making it clearer, more transparent, and easier to use.
Aeropost’s shipping experience required users to both estimate costs and understand pricing structures.The challenge was to simplify the entire pricing experience, making it clearer, more transparent, and easier to use.
The Challenge
The Challenge
Understanding the problem
Understanding the problem
Users struggled to understand shipping costs due to a fragmented pricing experience between the calculator and pricing information.
Users struggled to understand shipping costs due to a fragmented pricing experience between the calculator and pricing information.
Confusing pricing breakdown
Hidden fees and unclear totals
Fragmented pricing experience
Fragmented pricing experience
Hidden fees and unclear totals
Hidden fees and unclear totals
Users were unsure about the final price
Users were unsure about the final price
Designing pricing experiences is not just about numbers, but about clarity and trust.
Simplifying how users understand costs can significantly improve decision-making.
What I learned
Pricing and cost breakdowns are easier to understand.
Improved clarity
Users can estimate shipping costs with fewer steps and less friction.
Faster estimation
Clear totals and structure improve confidence in the final price.
Increased trust
After
Before
After
Before
Desing Solution
Calculator
From confusion to clarity
Pricing information was unclear and difficult to understand.
The new structure presents costs in a more transparent and organized way.
Pricing
From friction to flow
The original calculator lacked guidance and clarity, making it difficult for users to estimate costs. The redesigned version simplifies inputs and improves usability.
Pricing
Impact
Impact
After
Before
After
Before
The original calculator lacked guidance and clarity, making it difficult for users to estimate costs. The redesigned version simplifies inputs and improves usability.
Pricing information was unclear and difficult to understand.
The new structure presents costs in a more transparent and organized way.
Desing Solution
Calculator
From friction to flow
After
Before
From confusion to clarity
Pricing information was unclear and difficult to understand.
The new structure presents costs in a more transparent and organized way.
Pricing
From friction to flow
Impact