Desing Solution
Retail Campaign – Xiaomi
Retail Campaign – Xiaomi
Designing retail campaign assets for product promotion
Designing retail campaign assets for product promotion
This project focused on designing retail campaign assets for Xiaomi, highlighting products and promotions across different formats.The goal was to create clear, visually engaging pieces that support product visibility and sales.
This project focused on designing retail campaign assets for Xiaomi, highlighting products and promotions across different formats. The goal was to create clear, visually engaging pieces that support product visibility and sales.
Designing seasonal campaigns reinforced the importance of balancing visual impact with clear communication to effectively highlight promotions.
What I learned
Visuals
The designs focused on organizing multiple products and offers within a single layout, maintaining clarity and visual balance.
Designing seasonal campaigns reinforced the importance of balancing visual impact with clear communication to effectively highlight promotions.
What I learned
After
What I learned
Designing seasonal campaigns reinforced the importance of balancing visual impact with clear communication to effectively highlight promotions.
Before
From confusion to clarity
Pricing information was unclear and difficult to understand.
The new structure presents costs in a more transparent and organized way.
The Challenge
Users struggled to understand shipping costs due to a fragmented pricing experience between the calculator and pricing information.
Understanding the problem
Visuals
Visuals
The designs focused on organizing multiple products and offers within a single layout, maintaining clarity and visual balance.
Visual design
Campaign assets
Content adaptation
Layout structuring
The designs focused on organizing multiple products and offers within a single layout, maintaining clarity and visual balance.
Layout structuring
Content adaptation
Brand consistency
Strong visual hierarchy
Engaging layouts
Flexible formats