Desing Solution
Xiaomi Email Campaigns
Xiaomi Email Campaigns
Designing high-volume email assets following strict brand guidelines
Designing high-volume email assets following strict brand guidelines
This project focused on designing email campaigns for Xiaomi, ensuring consistency with global brand guidelines while handling a high volume of assets.
The goal was to communicate promotions clearly and efficiently across different campaigns.
This project focused on designing email campaigns for Xiaomi, ensuring consistency with global brand guidelines while handling a high volume of assets.
The goal was to communicate promotions clearly and efficiently across different campaigns.
Working with strict brand guidelines and high-volume production reinforced the importance of consistency, efficiency and clear visual hierarchy.
What I learned
Visuals
The designs focused on creating clear visual hierarchies to highlight key products and promotions.
Working with strict brand guidelines and high-volume production reinforced the importance of consistency, efficiency and clear visual hierarchy.
What I learned
After
What I learned
Working with strict brand guidelines and high-volume production reinforced the importance of consistency, efficiency and clear visual hierarchy.
Before
From confusion to clarity
Pricing information was unclear and difficult to understand.
The new structure presents costs in a more transparent and organized way.
The Challenge
Users struggled to understand shipping costs due to a fragmented pricing experience between the calculator and pricing information.
Understanding the problem
Visuals
Adapted campaign assets
Visuals
The designs were adapted to different formats, maintaining visual consistency and ensuring that promotions were clearly communicated.
Email design
Campaign design
Visual adaptation
Brand consistency
High-volume production
Adapted campaign assets
The designs were adapted to different formats, maintaining visual consistency and ensuring that promotions were clearly communicated.
