Project Summary:
Barbie was a campaign for Falabella that required adaptation for the 26 stores in Colombia. The headquarters in Chile provided the base graphic, and the necessary adjustments were made, taking into account the different spaces in each store, the available budget, the marketing strategy, and the established sales objectives.
Halloween Campaign
Challenge:
The challenge began with the creation of graphics based on two themes: skeletons and monsters.
We were able to persuade the headquarters and reach a consensus that the campaign should convey the Halloween spirit in a joyful, not scary, way, targeting children as the main audience. Once the concept was agreed upon, the planning and execution of the necessary elements were carried out to achieve the set objectives.
Solution:
Under the approved monster theme, we developed many fun and eye-catching pieces. The columns and furniture in the stores were dressed up, achieving a very complete implementation to meet the proposed objectives regarding product visibility.
Result:
The campaign was very successful, and in the following years, the same graphics were used in different pieces due to the great reception it had from the public and the objectives achieved.
Available for Work
Halloween Campaign
Challenge:
The challenge began with the creation of graphics based on two themes: skeletons and monsters. We were able to persuade the headquarters and reach a consensus that the campaign should convey the Halloween spirit in a joyful, not scary, way, targeting children as the main audience. Once the concept was agreed upon, the planning and execution of the necessary elements were carried out to achieve the set objectives.
Solution:
Under the approved monster theme, we developed many fun and eye-catching pieces. The columns and furniture in the stores were dressed up, achieving a very complete implementation to meet the proposed objectives regarding product visibility.
Result:
The campaign was very successful, and in the following years, the same graphics were used in different pieces due to the great reception it had from the public and the objectives achieved.
Halloween Campaign
Project Summary:
Barbie was a campaign for Falabella that required adaptation for the 26 stores in Colombia. The headquarters in Chile provided the base graphic, and the necessary adjustments were made, taking into account the different spaces in each store, the available budget, the marketing strategy, and the established sales objectives.
Challenge:
The challenge began with the creation of graphics based on two themes: skeletons and monsters. We were able to persuade the headquarters and reach a consensus that the campaign should convey the Halloween spirit in a joyful, not scary, way, targeting children as the main audience. Once the concept was agreed upon, the planning and execution of the necessary elements were carried out to achieve the set objectives.
Solution:
Under the approved monster theme, we developed many fun and eye-catching pieces. The columns and furniture in the stores were dressed up, achieving a very complete implementation to meet the proposed objectives regarding product visibility.
Result:
The campaign was very successful, and in the following years, the same graphics were used in different pieces due to the great reception it had from the public and the objectives achieved.
Brand and Graphic ConceptS
Rex
Available
Available for Work
Available for Work