Project Summary:
I developed the corporate image for this private label product, aimed at a clearly defined market and consumer. It was a very interesting process in which, together with the company's CEO, we finalized the visual identity, including the product packaging design and various applied communication materials.
Rex
Challenge:
The biggest challenge was finding the perfect combination that could encapsulate the essence of the product while ensuring it fit seamlessly into the desired market segment. It was incredibly rewarding to connect with the client and make them an active participant in the creative process.
Solution:
Once the conceptual and graphic foundation for this corporate image was defined, a consolidated presentation was created, allowing the client to review the final result and see the graphic application across various elements, such as packagingOnce the conceptual and graphic foundation for this corporate image was defined, a consolidated presentation was created, allowing the client to review the final result and see the graphic application across various elements, such as packaging
Result:
The final result was a solid corporate image tailored to the needs and requirements of the market segment and the client, with clearly defined categories.
Rex
Challenge:
The biggest challenge was finding the perfect combination that could encapsulate the essence of the product while ensuring it fit seamlessly into the desired market segment. It was incredibly rewarding to connect with the client and make them an active participant in the creative process.
Solution:
Once the conceptual and graphic foundation for this corporate image was defined, a consolidated presentation was created, allowing the client to review the final result and see the graphic application across various elements, such as packagingOnce the conceptual and graphic foundation for this corporate image was defined, a consolidated presentation was created, allowing the client to review the final result and see the graphic application across various elements, such as packaging
Result:
The final result was a solid corporate image tailored to the needs and requirements of the market segment and the client, with clearly defined categories.
Rex
Project Summary:
I developed the corporate image for this private label product, aimed at a clearly defined market and consumer. It was a very interesting process in which, together with the company's CEO, we finalized the visual identity, including the product packaging design and various applied communication materials.
Challenge:
The biggest challenge was finding the perfect combination that could encapsulate the essence of the product while ensuring it fit seamlessly into the desired market segment. It was incredibly rewarding to connect with the client and make them an active participant in the creative process.
Solution:
Once the conceptual and graphic foundation for this corporate image was defined, a consolidated presentation was created, allowing the client to review the final result and see the graphic application across various elements, such as packagingOnce the conceptual and graphic foundation for this corporate image was defined, a consolidated presentation was created, allowing the client to review the final result and see the graphic application across various elements, such as packaging
Result:
The final result was a solid corporate image tailored to the needs and requirements of the market segment and the client, with clearly defined categories.
Brand and Graphic ConceptS